In the very near future, augmented reality is going to integrate into the fabric of our world. As advancements are made in areas of wearables, senors, IoT, big data, and artificial intelligence, it won’t be long before augmented reality, well, becomes our new reality.
Imagine walking into a store and having augmented advertising display coupons or product advertisements based on your purchasing history and social preferences. Or, if you visit a museum, what would it be like to have a virtual interface that describes every statue and piece of art in great detail? Knowledge will literally be at your fingertips as you swipe between augmented pages of information; gone are the days of those tiny placards with generic details!
Today, the likes of Google Maps/Navigation has changed how we explore the world. What if you no longer needed to stare at your phone or a car dash screen while driving? Imagine augmented traffic warnings and directional arrows. On a trip… wouldn’t it be nice to be prompted with localized information, nearby attractions, eateries, and other forms of entertainment all based on your personal profile and preferences?
As advertisers catch on, they will also start incentivising purchasing decisions via augmented rewards programs and marketing. I hate having to attach a rewards fob to my keys just so I can save a few bucks at the market. In the world of augmented reality, the need for a tangible rewards fob or card will disappear. Rewards programs will follow a similar use case and likely integrate with the trend of Citizen Trust Scores, something China is currently experimenting with and will probably make mandatory.
If you are having a hard time conceptualizing some of these ideas, there are some very creative clips of how tomorrow’s world of augmented reality may look and feel. Below is a great video that really makes you think about the possibilities of our augmented future.